Throughout the board, participants answered a key question: More than 200 industry professionals shared their views, giving us a precise snapshot of current investment priorities in the cosmetics sector. Below, we present the results and the conclusions drawn from them.<\/p>\n <\/p>\n The survey was structured around the three thematic blocks that represent cosmeticsinMind\u2019s core services, applied to the development and management of cosmetic products: Product Creation<\/strong>, Advice & Strategy<\/strong> and Regulatory Eye<\/strong>.<\/p>\n How resources are prioritised within product development<\/em><\/strong><\/p>\n The results highlight a clear preference for science-based decision-making. With 62% of responses, innovative formulation stands as the top investment priority, confirming that the industry aims to establish products on solid technical and research-driven foundations from the outset.<\/p>\n Clinical testing remains relevant, selected by 34% of respondents. This gap suggests that companies aim to secure product quality and efficacy in the early stages of development, before moving into complementary validation phases. Sustainable packaging, chosen by just 4%, is perceived as secondary compared to investments that directly influence product performance and outcomes.<\/p>\n Advice & Strategy<\/strong><\/p>\n Which strategic decisions are considered most relevant<\/em><\/strong><\/p>\n Sustainability emerges as the dominant priority, becoming a strategic driver beyond the product itself. In second place, one in three respondents considers certifications and brand narrative to remain valuable differentiators. AI, although lower in preference, indicates rising interest, but still at an early stage of practical implementation.<\/p>\n Which regulatory and quality areas are deemed essential<\/em><\/strong><\/p>\n The focus on quality system optimisation reflects the sector\u2019s intent to minimise internal risks and improve operational performance. Nearly 30% would prioritise addressing regulatory challenges linked to internationalisation. Differentiated claims, as the least prioritised area, suggest the need to reinforce regulatory and operational foundations first.<\/p>\n <\/p>\n A holistic analysis of the results reveals a clear direction: the cosmetics sector is prioritising investments that reinforce technical reliability and sustainable competitiveness.<\/p>\n The contrast between the most and least selected options indicates a logical sequence: first innovate and validate, then optimise sustainably, and ultimately differentiate.<\/p>\n In summary, the sector is transitioning towards models rooted in innovation, efficiency and responsibility, ready to compete in an increasingly demanding global market.<\/p>\n \n If you want to learn how we support brands and laboratories throughout the cosmetic product development process \u2013 from formulation to regulatory compliance \u2013 we will be delighted to assist you. Every year, Cosmetorium becomes the ideal place to listen, observe and learn directly from those who drive the cosmetic sector. It brings together every stage of product development: formulation, R&D, production, quality control, regulation, marketing, technical suppliers and finished product brands. This diversity makes the event a privileged environment for gaining a broad, real and […]<\/p>\n Read more
\n\u201cIf you had to decide where to invest your brand\u2019s resources, what would you prioritise?\u201d<\/strong><\/p>\nSurvey Results: How the Industry Would Allocate Its Strategic Resources<\/strong><\/h3>\n
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Final Reflection: A Sector Prioritising Evidence, Operational Sustainability and Regulatory Efficiency<\/strong><\/h3>\n
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Would you like to analyse your brand\u2019s strategy with our experts?<\/strong><\/h3>\n
\nContact us to schedule an introductory call and explore how we can work together to strengthen your project with a solid, efficient and goal-oriented strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"restricted\"](\"\/cosmetics\/login.png\")
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